You can innovate with intent

Geppetto is Your Custom Ideation Solution – Powered by AI, Driven by experts

Your Private & Savvy AI with True Expertise

We work with you to create a well trained custom GPT
– or a custom Geppetto –
to align with your specific creative and strategic goals. It’s the new Art-Intel.

Creative Concept Generation

Give your creative or product team a stronger starting position to take the work farther. We work with you to generate fresh concepts for any initiative.

Fresh Brand Content

Our team can help you fast-track the content that supports your business growth. Blogs, social posts, video scripts, trade books and articles.

Creative Scale

Build and maintain a consistent brand voice across multiple platforms and materials.

Creative Fuel

Providing insights and analytics on market trends and consumer behaviors to inform creative strategies.

Creative Quality

Geppetto is built with a proprietary library of marketing expertise, filled with the best practices for creative excellence across channels.

How GeppettoWorks

The three-step process is simple and we work with you all the way through.

1. Capture Your Brand in a Brief

We spend time with you unpacking your brand and creating a compelling strategic brief that will guide the creative process.

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2. Build your Custom Geppetto

We build a closed, custom AI tool focused on your brand framework merged with our proprietary library of industry expertise.

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3. Brilliant Beginnings

Let the work begin. Your branded Geppetto is now equipped to be a powerful tool and we’ll train your team to make it fun, smart and helpful.

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Who WeAre

Agency and business leaders with 50 years brand growth success. Plus a small team of brilliant people.
Steve Sammons

Steve Sammons

Business & Innovation

Steve Sammons is an organizational leader with a reputation for innovation that drives growth. He develops motivated and dedicated teams with clear vision and strategy. Steve has built business growth inside Fortune 100 companies and non-profits in both marketing and business leadership roles in a range of categories such as automotive, publishing, higher education and luxury goods.

Sammons’ passion for disruption is balanced with his true joy in seeing people thrive in being part of a shared purpose in making the world a better place.

Suzy Sammons

Suzy Sammons

Strategy & Story

Suzy Sammons is a 30 year major agency veteran hailing from the world’s greatest creative shops. She was trained in the rigor of brand planning by the best strategists in the world, learned to fight for daring creative and held accountable by the toughest clients across top categories. Today she also serves an award-winning creative shop called Confidant (confidant.co) with a team who can bring the best ideas to life.

Sammons’ passion for great communications began with childhood dreams of being a writer, and through raising a family of creative people who keep her on her toes in knowing that our media habits matter.